My name is Saad Raja. Welcome to my marketing site.

Saad Raja Marketing StrategyMarketing has many definitions, but the well respected pairing of Phillip Kotler and Gary Armstrong describe it as "the management process for identifying, anticipating and satisfying customer requirements profitably". Its hard to disagree with this statement. Without marketing, companies would struggle to reach their target markets or sell their products - thus businesses would struggle to exist.

On my website, I discuss the latest news, tips and offering advice on Business and, in particular, Marketing. From strategies to real life examples, I offer a regular insight into marketing and the wider business world.

- Saad Raja