Saad Raja - negotiating

Saad Raja on Honing your Negotiating Tactics to get the Best Deal

Whether you’re starting a business or maintaining a successful one, you’ll face hundreds of negotiations in the course of your career. In fact, nearly everything in business will require a negotiation of some kind, so it’s best to have good techniques to get you the best deals. When it comes to your business, the ability …

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Saad Raja, Business, marketing, Millennials

Saad Raja on Effectively Marketing Your Business to Millennials

As millennials are becoming one of the most dominant consumers, businesses are constantly looking for the best ways to market to them. Definitions of millennials differ, but you’re broadly looking at targeting people born between the early 1980s to the mid 1990s. According to research by Elite Daily, they have an annual buying power of …

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Saad Raja, Marketing Trends to Adopt in 2018

Saad Raja on the Marketing Trends to Adopt in 2018

With the release of so many new technologies in recent months and those to come, there are some new marketing trends to adopt in 2018. Artificial Intelligence (AI), Augmented Reality (AR), machine learning, voice-optimised content, quantitative-based marketing, personalization, live events, to name a few, and there are more, all top the list. Marketing is becoming …

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Saad Raja, business, marketing, strategy

Saja Raja on How to Create a Winning Marketing Strategy

Every business is looking for a way to stand out from the competition. Developing and establishing a coherent marketing strategy allows you to attract the right consumers, promote your business well and allocate your resources efficiently. These plans form a map for the entire business to follow, so your marketing campaign must work for your …

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